Trade Promotion Management Design – Natural Skincare Brand
Built a custom TPM tool integrating forecasting, budgeting, and deductions, providing full visibility into trade spend and improving forecast accuracy.
→ Result: Standardized volume and trade planning across all channels.
Forecasting & Trade Systems Modernization – Global Confectionary Client
Served as product owner for a proprietary forecasting software project, ensuring technical design met business needs.
→ Result: Streamlined volume forecasting and increased leadership confidence in revenue data.
TPM Implementation & IBP Design – Sustainable Home & Personal Care Company
Led design and rollout of Anaplan TPM system, introduced new Integrated Business Planning routines to align Sales, Finance, and Supply Chain.
→ Result: brought customer/item level forecast visibility to all cross-functional partners, reducing manual work and improving collaboration.
Forecasting Training Development – National Food Manufacturer
Developed and delivered a five-hour modular training on sales and demand forecasting best practices for 150+ sales and marketing professionals.
→ Result: Established common planning language across teams, drove tool adoption and improved forecast accuracy.
Portfolio Pricing Strategy Overhaul – Natural Home & Personal Care Brand
Led cross-functional analysis and pricing execution to address margin pressure and competitive gaps.
→ Result: Achieved 3% portfolio price increase with minimal customer disruption and no impact to trade rate.
Innovation Launch During Supply Crisis – Natural Home & Personal Care Brand
Managed pricing, allocation, and channel strategy for a $10MM+ product launch amid COVID supply constraints.
→ Result: Maintained retailer partnerships and delivered a successful on-time launch.